Profile of BSH Hausgeräte GmbH
BSH Hausgeräte GmbH
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About this Company
BSH Hausgeräte GmbH is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. Driven by the individual customer needs of people all over the world, BSH aspires to continuously improve the quality of life for people with its outstanding brands, innovative products and top-class solutions.
Alongside the global brands Bosch and Siemens, as well as Gaggenau and Neff, the global brand portfolio includes the local brands Thermador, Balay, Profilo, Constructa, Pitsos, Coldex, Ufesa and Zelmer.While the global brands are aligned to their respective target groups practically everywhere in the world, the local BSH brands each maintain a strong local relationship to the consumers in their target group.BSH is a trademark licensee of Robert Bosch GmbH for the Bosch brand and Siemens AG for the Siemens brand.
Inspiring innovations for a better quality of life.
Insight for everyday life
Home appliances should help make everyday life easier for us all. The demands on these helpers have grown – these days it's no longer enough for the refrigerator to chill, the oven to heat and the iron to smooth out creases. There's more to it than that. It's about the changing requirements of our everyday lives, about forward-looking technologies, and about aspects that impact buying decisions such as design and material, and especially about energy efficiency and sustainability.
This is exactly where BSH comes in: Our goal is to be so familiar with the needs of consumers that we create innovations that offer tangible benefits for customers and lead the way with our developments. We have therefore introduced a user-centric approach in our product development. In our user experience labs around the globe, consumers test prototypes, think through ideas and provide vital insights into their own wishes and expectations. In collaboration with designers, engineers and sales experts, this gives rise to innovations that invigorate and ensure better quality of life in harmony with the environment.
The measure of all things – testing by customers.
From the prototype to the finished product - our UX labs
What looks like an everyday scene is a small insight into our user experience laboratory in Munich. Not only coffee machines are set up here, but also washing machines, dishwashers and many other home appliances. Although the tester is aware of being observed during the unrehearsed operation of the machine, this does not affect their impartiality. Every individual function is put to the test, the tester's gaze is recorded using eye tracking, the user friendliness of the appliance is scrutinized in precise detail, and much more. Important conclusions can thus be drawn regarding products and prototypes, and possibly new user needs identified. The valuable test results are evaluated by product developers, psychologists and marketing experts, and incorporated into development. This produces in home appliances that are easy to operate and meet consumers' wishes and needs.